Jeep and Dodge Partner with Warner Bros Pictures’ Batman v Superman: Dawn of Justice
Batman v Superman: Dawn of Justice, one of the most highly anticipated movies of the year, hits theaters March 25th. To celebrate, Jeep introduced an all-new 2016 Jeep Renegade Dawn of Justice Special Edition, available now in dealerships across the country. In the month leading up to the film’s release, commercials featuring hero scenes will air across a variety of platforms.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers' vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
The campaign launched on February 22nd by debuting the 30-second commercial “Into the Storm” which features footage from the film in which Bruce Wayne (Ben Affleck) gets behind the wheel of the special edition Renegade. In addition to its television commercials with Jeep and Dodge brands will incorporate social and digital extensions to create consumer engagement.
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand – FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
Look for the commercial leading up to Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016.