Dodge and RAM Win Automotive Loyalty Awards From IHS Markit

FCA US LLC is a North American automaker based in Auburn Hills, Michigan. They design and manufacture Chrysler, Dodge, Jeep®, RAM, FIAT, and Alfa Romeo brands, as well as the SRT performance designation. 
 
This year they wrapped up the 2018 North American International Auto Show (NAIAS) taking home five Automotive Loyalty Awards from IHS Markit. Two of them included the RAM 1500 and Dodge Challenger. 
 
RAM 1500
Research shows that for over the last 30 years, RAM trucks have the highest percentage of pickups still on the road, meaning they are proven to last. The RAM 1500 has numerous class-leading features that are important to truck buyers. Also, their outstanding ride and handling, as well as fuel-efficient powertrain options, help drive RAM loyalty. 
 
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Dodge Challenger
More powerful than ever for 2018, the Dodge Challenger has the strongest model lineup in its history, ranging from the 305-horsepower V-6 SXT model to the high-octane-powered 840-horsepower SRT Demon.
 
The 2018 Dodge Challenger SRT Demon joins the Dodge/SRT lineup as the fastest quarter-mile production car in the world and most powerful muscle car ever, powered by a supercharged 6.2-liter HEMI SRT Demon V-8 engine. Armed with a functional Air-Grabber™ hood scoop and dedicated drag racing features, such as Torque Reserve, Launch Assist, Line Lock and street-legal Nitto drag radials, the SRT Demon is built to be an elite performance machine highly capable on the street, absolutely dominating at the drag strip.
 
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"IHS Markit is honored to recognize those automakers, brands, and dealer networks that are successfully executing retention and conquest strategies in an increasingly competitive market," said Steve Had, vice president, sales and product marketing solutions for IHS Markit.
 
The Automotive Loyalty Awards by IHS Markit are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.
 
They determine loyalty by gathering information about households who own vehicles and then return to the market and purchases or lease another new vehicle of the same make, model, or manufacturer. This year's awards are based on an analysis of nearly 17.5 million new vehicle registrations during the 2017 model year, which ran from Oct. 1, 2016, through Sept. 30, 2017.
 
Come celebrate by checking out these impressive vehicles today at Larry H. Miller Dodge Ram Tucson. Browse our entire inventory online and take the Dodge Challenger or RAM 1500 out for a spin to experience the excitement that makes people come back for more. 
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Larry H. Miller Dodge Ram Tucson is Southern Arizona's number one Dodge and RAM dealership serving the Tucson area. We offer a wide variety of vehicles and all the services you need to have a well-oiled vehicle.

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Larry H. Miller Dodge Ram Tucson

4220 E. 22nd St.
Directions Tucson, AZ 85711

  • Sales: (520) 777-1436
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